![]() ![]() Our tool not only helps brands track social conversations and mentions but also looks beyond social listening, giving insights into customer sentiment (positive or negative). With 80% of brands aiming to track brand mentions and 61% taking to social listening, the need for tools that help with the same has increased manifold.Īnd Statusbrew can help you with both. Yes, 2024 will see the boom of this dynamic duo: Social listening and sentiment analysis, which pretty much go hand in hand. Trend 5: Needs For Social Media Listening And Sentiment AnalysisĪs social media continues to be a primary platform for communication and expression, brands have become more customer-centric, valuing what they are saying and feeling more than ever. Thus, businesses that embrace voice search optimization will find themselves in a much better and updated position as opposed to their competitors. This requires a focus on creating content that matches natural speech patterns. Hence, marketers need to understand the use of natural language in content creation, as users usually state voice queries conversationally. This shift requires businesses to adapt by optimizing their online content for voice search to rank prominently in search engine results pages (SERPs) in 2024. In fact, 67% of consumers of all ages noted that they’re very likely to use voice search when seeking information. ![]() With the advent of voice assistants like Siri, Alexa, and Google Assistant, more people are using their voices to search for information online. Trend 4: Rise Of Voice Search Optimization Meta is all set to a series of products leveraging AR and VR technology in the next 4 years. Pokemon Go, which became a sensation with more than one billion- downloads, was just the beginning. Marketers should move beyond conventional 2D content and explore immersive 3D spaces to create interactive and memorable brand experiences. The reason behind technology giants investing heavily in augmented reality (AR) and virtual reality (VR) is to create a digital space for customers to interact, shop, attend events, and even work in hyper-realistic environments. While Snapchat and Instagram have already integrated AR filters and effects, we’ll see AR technology integrated more deeply into social media. Trend 3: Proliferation Of Augmented Reality (AR)Įven though still in its infancy, Augmented Reality (AR) technology will seamlessly blend the digital and physical worlds in 2024, offering users interactive and immersive experiences. Reputed brands like Amazon, Netflix, and Spotify have already personalized their marketing for their customers. To get this personalization right, brands need to focus on addressing them directly, analyzing buyer personas, a well-thought-out content strategy, and data. The refinement of AI-driven algorithms will make ad targeting for marketers precise, ensuring campaigns reach specific demographics with tailor-made messages. The approach will be solution-centric and not salesly. So what's new in 2024? 2024 will all be about not overdoing personalization and making it as authentic as well. Customers have started to understand what targeted ads are and how they work. Hyper-personalization, driven by Artificial Intelligence (AI), is not something unknown to us now. Source: Trend 2: Hyper-Personalization Through AI While TikTok laid the foundation for short-form video content, the next stage of evolution will incorporate enhanced interactive video features, such as shoppable videos, real-time reactions, and seamless AR integrations. Due to the potential of this medium, Meta released YouTube Shorts back in 2020 in competition with TikTok and Instagram Reels. Forbes iterates that short-form videos are 2.5 times more engaging and are able to capture the attention of 66% of consumers. ![]() In the era of declining attention span, short-form video content is going to sweep the market in 2024. Trend 1: Short-Form Video Content Dominance If you want your brand to be on the same bandwagon and make those profits, read on to learn about the social media trends that will shake the social landscape in 2024. The success stories are a clear indication of what massive developments lie ahead, especially in the domain of social media, and if embraced correctly, what returns they can yield for brands. These are some of the drastic changes that are already happening or will happen in the years to come, booming in 2024. Or that Netflix has saved $1 Billion in annual revenue by using AI to improve its personalized recommendation algorithm?Īnd what about IKEA generating annual revenue worth $40 Billion worldwide using AI and VR for its customers? Or that Mastercard created a Facebook messenger bot using NLP to decipher customer needs and automate handling payments? Did you know that Meta has launched its first smart glasses with a display? ![]()
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